Kia ora {{ First name | friend }},
Welcome to Innerstand AI Newsletter. We’re here to help creators & brands do more with less by sharing insights on how to link AI tools together to create efficient workflows, make better decisions, and free up our time. We’re also having real conversations about the light and shadow of mass AI adoption.
To explore this, we’re sending a weekly email on Sundays at 7pm NZT.
Here’s a quick summary of this week:
Airtable AI can unlock incredible efficiency in your workflows
OpenAI facing lawsuit after ChatGPT’s role in teenager’s suicide (sensitive content)
Will Smith accused of AI generated crowd in his recent video
Privacy AI is a game changer for the future of the internet
Thanks for being here.
Featured Workflow: Airtable AI is a Game Changer
For the past few years, I’ve been using Airtable as a substitute for spreadsheets/excel. It’s basically a spreadsheet on steroids, with a lot more intuitive functionality and a much nicer interface. Airtable AI just too it next level. It transforms a database into a living system. One that reasons, generates, and automates from inside the fields themselves.
The breakthrough lies in embedding AI directly into cells. Instead of manually entering or calculating data, you can ask the field to interpret, summarize, or generate. Want product descriptions rewritten in your brand tone? Feed a few examples, and the AI field produces new entries automatically. Need quick sentiment analysis on survey responses? The field evaluates text in real time. This makes Airtable less a database of static records and more a creative partner.
For anyone building in public, running tight-ship operations, or experimenting with vibe marketing, Airtable AI collapses the gap between idea and execution. It means fewer tools, less switching, and more energy available for creative breakthroughs.
Here’s a workflow I’ve been working with to create rapid social content:
Voice message an idea into Superwhisper (see below)
Macrowhisper sends the voice message to Airtable, tagged appropriately
Airtable AI fields provide headline, caption, suggested visuals, and multi-channel formats
I spend a bit of manual time in Canva/Premiere turning it into branded visuals
Schedule to Buffer for multi-channel posting
For me, this process has increased the speed of an idea to seeing it manifest in the world, by at least 100%, and it’s only just getting started. The only way to keep up in the future of AI is going to be not only quality, but speed and consistency of media — so AI powered workflows and systems such as these become absolutely crucial for small brands to get their word out there.
Here’s a few interesting AI updates:
GoDaddy domain register is creating a monopoly of .ai domains, buying up all the high value AI domains and reselling them in aftermarket, some higher than $100,000USD. The public aren’t too happy about this. Read more.
Create interactive 3D gameworlds with images & prompts that transform as you play. The AI Gaming industry is kicking off strong.. this guy made an interactive world for GTA-6 from an image screenshot. WILD. Check it out.
Microsoft introduces Copilot into Excel, creating an unreal capability for spreadsheets to integrate AI, providing real time flexible feedback and results on data. Read more.
OpenAI and xAI (Elon Musk) released open-source products in a surprising turn of events. Open source allows people to build private and local AI projects. Seems like a good thing for decentralisation of power… Or just racing against China? We’ll see. Read more.
The parents of 16-year-old Adam Raine have filed a lawsuit against OpenAI, alleging that ChatGPT contributed to their son’s suicide. Over time, the lawsuit says, he grew to rely on the AI chatbot as his main source of support, even as it discouraged him from sharing his thoughts with others. Read more.
Will Smith has been accused of using an AI generated crowd in a recent tour video. The video, which appears to show concert footage of Smith performing his new song "You Can Make It," reveals duplicate individuals, blurry faces, extra fingers, disproportionate limbs, unnatural crowd behavior, and misspelled signs. Lol. Check it out.
Superwhisper is an immediate speech-to-text transcription app that has ramped up my productivity big time. Simply hit a keyboard shortcut, speak, then the transcription will appear where your text box is. Available for MacOS/ iPhone. Have a look.
Insight: Privacy AI for the Win
Proton just dropped Lumo, calling it the world’s first Privacy AI.
That matters because most of the AI we’re using today — ChatGPT, Google Gemini, Meta AI — is built on the same business model that drove social media: surveillance capitalism. These companies quietly log your interactions, fold your data into training sets, and sell behavioral profiles to advertisers. Even if you never consented, the AI is still watching, still learning from you.
Lumo flips that script.
No logs of your activity
End-to-end encryption so even Proton can’t see your chats
Protected under European privacy laws
Your data can’t be shared, sold, or fed back into training loops
Open source for anyone to verify
Why it’s useful:
If you’re experimenting with AI but don’t want to bleed personal or business data into Big Tech’s black box, Lumo gives you a safer container. It’s a rare case of an AI tool that respects boundaries — private brainstorming, research, or journaling without feeding the machine that’s profiling you.
ChatGPT conversations have already been used against people in court cases, with conversations people thought were “private”, but OpenAI willingly offered those chat histories to authorities.
Proton also has a suite of other privacy products, including email, docs, password manager, crypto wallet, calendar, authenticator, and more. I’ve been using these for years and definitely rate them.
Check out all of Proton’s products here.
Thanks for tuning in this week. I welcome ideas and feedback if you have any. Feel free to send any interesting things you’re learning or researching too.
Also, if you found this interesting, share it with 1 mate who needs simpler workflows. Hit forward or send them this link.
Stay human,
Billy